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The Content Trap: A Strategist's Guide to Digital Change
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Audible Audiobook
Listening Length: 16 hours and 4 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Random House Audio
Audible.com Release Date: October 18, 2016
Language: English, English
ASIN: B01M2V5VOI
Amazon Best Sellers Rank:
While the specific findings of this book make sense in retrospect, the way Anand presents and ties them together makes the founder/strategist/manager reimagine how to approach innovation, competition, and disruption. The book is highly relevant for those in media and technology, but I would recommend it to anyone running a business - large or small. The core thesis is connections - not to get swayed by a single sexy headline but rather the complete system of business solutions that are relevant for your customer and your specific business.
It's an excellent evaluation of the struggles between business owners, their products/content and the changing landscape of networks and connections. Full of deep, well thought out and valuable examples of wins and losses, good and bad decisions by businesses and their content.
This book brings forward what is important not just for content, but for business. It gives numerous case studies on the challenges companies were facing and the way those companies either did or did not solve those challenges by truly understanding connections. The basis of the book is content, but it's really a case study on strategy and the power of focusing on what really matters to your customer and your unique differentiator. It's a slow read as you need to take time to really think about the different examples. I would often compile notes and think about application in my own work. Highly recommend.
Prof. Anand does an outstanding job of explaining the content trap and the power of connections. With a clear set of examples, he walks the reader through how content is only one part of the picture. Technology is a key enabler but not as critical as implementing the right connections. If you are transforming your company, read this book.
Such a pleasure reading this book for so many reasons. First, -- and it might sound obvious, but it is not -- it is written beautifully. Second, it tackles a timely and critical issue for businesses (over and beyond media). Third, it is insightful about the business environment in which we live it. Fourth, it move smoothly and elegantly between the big ideas and the specific examples. Fifth, it is voicing not only Bharat Anand's ideas but those of many practitioners from many industries around the world.Finally, a brief note: I have been working with Bharat but was not involved in this book in any way. Maybe that why it is so good.
Bharat Anand demystifies today's world and its a joy to read.
The best book on digital strategy and content creation I've read all year. In-depth reporting and big ideas told educationally and entertaining.
Interesting explanations, examples and case studies of "Network Effects." However, as a "Guide to Strategy" it is too parochial … lacks insight.
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